The Plan should also come with at least a toll free tech support line [NOT a sales or "customer service" line] & ticketed email support; I also recommend chat support for those questions on the go, although it's not a requirement.
And then along comes someone else. Amazon, and their attractive EC2 services. I discovered EC2 late one night while surfing the internet. We spoke. And I was so enamored that I wrote about them in a blog on this very website only a few weeks ago. EC2 seemed like an easy and affordable way for a small company to take their business into the cloud. "No more in-house servers." I reported. "No more on site support utah. No more Windows headaches. 100% access all the time. From anywhere." Admittedly, I was smitten.
Part of what brand recognition does for your business is to produce a level of comfort in your target market. You want them to tech support I.T feel safe with the idea of your being a potential provider of services for them. It is the consistency of marketing that gets prospects to see yours as a stable, solid business and not a "fly by night". As prospects get to know your business and what you do, the more they start to prefer you to your competitors as a potential provider. You must market regularly to develop this brand recognition.
It's important to celebrate each victory, each sale, every follow-up you didn't want to do (but did it anyway) and most of all, every time you stepped out of your comfort zone. I have been following a mentor who had huge numbers attached to her programs and mine were much less. Initially I felt I'd failed Managed I.T support uttah and I found myself looking at the situation very negatively. When in fact I had generated more business in that month than previous month, and had served more people. My lesson was to celebrate my own victories both big and small. Too many times we look outside ourselves to what others are doing and if we don't live up then we feel "less" than. Who's served by that?
AND THEN, from a free one-time, complimentary issue of an opportunity magazine mailed to me, (or current resident), I found something that changed it all for me, and how I viewed the online business industry.
I wouldn't go back to a normal theme ever again because I am too use to the the customizability. If you want complete control and you have a basic grasp of what you are doing, then Headway is the natural choice as your WordPress theme.